ALESSANDRA SCHITO
ROLE
Research & Product Design
DURATION
2 Weeks
TOOLS
Adobe Illustrator
THE PRODUCT
![[CADS] LC- Summer 2024 - Summer Sparks_page-0001.jpg](https://static.wixstatic.com/media/12110f_8822a05ffc0d404e82f5063fe38bc152~mv2.jpg/v1/fill/w_979,h_525,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCADS%5D%20LC-%20Summer%202024%20-%20Summer%20Sparks_page-0001.jpg)
THE BRAND
PERSONAS
OBJECTIVE
We created an inspiration board that reflects the style of the person that is purchasing items in this collection in order to
1. better understand the consumer- where and why they are purchasing from the collection
2. design successful products that generate sales for the brand
KEY INSIGHTS
We determined that the customer for this collection is:
1. minimal, feminine, simple, classic
2. everyday staples
3. no color, all gold
4. no asymmetrical or geometric shapes
COMPETITIVE ANALYSIS
OBJECTIVE
I conducted a competitive analysis in order to...
1. discover current trends
2. examine styles that are already available
KEY INSIGHTS
Two Competitors were analyzed: Bauble Bar and Anthropology
DESIGN SYSTEM
![[CADS] LC- Summer 2024 - Summer Sparks-02-02.jpg](https://static.wixstatic.com/media/12110f_29d554f117544a35ae2f729a06577d20~mv2.jpg/v1/fill/w_653,h_687,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCADS%5D%20LC-%20Summer%202024%20-%20Summer%20Sparks-02-02.jpg)
THE DESIGN ITERATIONS
THE FINAL DESIGNS
THE FINAL PRODUCTS
IMPACT
KEY TAKEAWAYS
1. I learned the brands consistent design system that I use for all collections made following this one
2. I learned how to effectively communicate my designs to stakeholders after each iteration of the product